What it Does: Aluram Daily Shampoo contains Charcoal & Pomegranate Seed Oil which help naturally detoxify while nourishing hair and maintaining color vibrancy. Key Features and Benefits: - Helps detoxify by attracting and removing impurities/sebum buildup - Hydrates and moisturizes scalp and hair - Packed with fatty acids, antioxidants and macro-nutrients - Adds body & fullness How to Use: Wet hair, massage desired amount through har and scalp. Rinse and follow with Aluram Daily Conditioner. Ingredients: Cocos Nucifera (Coconut) Water, Sodium C14-16 Olefin Sulfonate, Cocamide MIPA, Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Hydroxysultaine, Punica Granatum (Pomegranate) Seed Oil*, Charcoal Powder, Sclerocarya Birrea (Marula) Seed Oil*, Helianthus Annuus (Sunflower) Seed Oil*, Spirulina Platensis (Algae) Extract*, Urtica Dioica (Nettle) Extract*, Citrullus Lanatus (Watermelon) Seed Oil, Lactobacillus/Quinoa Ferment Extract Filtrate, Lauryl Glucoside, Decyl Glucoside, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Lactylate, PPG-3 Caprylyl Ether, Fragrance (Parfum), Phenoxyethanol, Guar Hydroxypropyltrimonium Chloride, Sodium Methyl Oleoyl Taurate, Polyquaternium-7, Ethylhexylglycerin, Trisodium Ethylenediamine Disuccinate, Citric Acid, Citronellol, Coumarin, Limonene, Linalool *certified organic ingredients Please be aware ingredients are subject to change periodically. It is recommended you check the product packaging prior to use for a complete ingredient list.