An advanced weaving process results in thousands of fine untwisted loops that make our Feather Touch Quick Dry Towels up to 10 times more absorbent than traditional cotton terry At fluffy 650 GSM these organic cotton towels are super-soft and fast drying too Pure Organic Cotton towel is lightweight strong quick dry and impervious to wear while staying delicate after several washes Sumptuous white plush towels gives a luxurious feel to your restroom while helping you to improve your drying The two-long-lasting fold sewed edges make this towel durable and long-lasting