A man of purpose doesn t have the time to make a hobby out of his hair, yet he understands the need to look like he gives a damn. After all, your hair is a weapon. Duke Cannon s Fiber Pomade helps thicken, texturize, and increase fullness to hair with a natural matte finish. Provides a strong hold that ll keep your crown looking thicker, fuller, and camera-ready without making a big deal about it. Barbershop Pro-tip: Master barbers recommend starting at the roots and working a small amount evenly throughout damp or towel-dried hair to achieve thicker, textured, News Anchor-like hair.