What it Does
Gentle enough for weekly use, Paul Mitchell Platinum Blonde Violet Shampoo brings out the best in light to medium blonde, silver, gray or white hair. This purple shampoo has a violet tint that eliminates unwanted brassy tones for light, bright hues while conditioning ingredients add moisture and soften strands.
Hair Type: Ideal for Light to Medium Blonde, Silver, Gray or White Hair.
Fragrance: Refreshing cucumber melon scent with soft floral notes.
Environmental Responsibility: Our commitment to reducing our environmental impact is stronger than ever. That’s why the new Paul Mitchell packaging is made with post-consumer recycled (PCR) materials,* low-profile caps and labels designed for improved recyclability.**
*Bottles and jars will be 50% PCR and tubes will be 25% PCR. Retail sizes only. Excludes pumps and select caps, which are made from virgin materials. **Check your local requirements.

How to Use
Massage into wet hair, allow to remain on hair for 1-5 minutes. Rinse. Repeat as needed. Follow with Platinum Blonde Violet Conditioner.

Hair Color: Blonde
Fluid Ounces: 10.1 oz.
Cbd: No
Country of Origin: Made in US

Ingredients
Alcohol Denat, (Sda-Ca-2877) (Sd Alcohol 40-B), Aqua (Water, Eau), Peg-7 Glyceryl Cocoate, Panthenol, Alcohol, Calcium Sodium Borosilicate, Cetrimonium Chloride, Lactic Acid, Peg-40 Hydrogenated Castor Oil, Propylene Glycol, Sodium Benzotriazolyl Butylphenol Sulfonate, Stearamidopropyl Dimethylamine, Tris(Tetramethylhydroxypiperidinol) Citrate, Parfum (Fragrance), Amyl Cinnamal, Benzyl Alcohol, Benzyl Benzoate, Hexyl Cinnamal, Hydroxycitronellal, Linalool, Basic Red 76, Tin Oxide, Ext. Violet 2 (Ci 60730), Titanium Dioxide (Ci 77891)
Please be aware ingredients are subject to change periodically. It is recommended you check the product packaging prior to use for a complete ingredient list.

Please be aware ingredients are subject to change periodically. It is recommended you check the product packaging prior to use for a complete ingredient list.