Meet Billie Brightpaw, our brand-new character balloon created for our 100th Parade. She is a curious companion with a magical glowing paw and red star that guides her on extraordinary adventures. Created to commemorate this once-in-a-lifetime milestone, the 100th Macy's Thanksgiving Day Parade collection captures the nostalgia, joy, and wonder of the Parade while honoring the cherished memories that have made it a beloved holiday tradition for generations.a fun new cuddle buddy, this plush bear is ready for the big event! Dressed in a varsity jacket commemorating the Macy's 100th Thanksgiving Parade, he's a soft, whimsical memento of a timeless tradition.